VAGINAL SKIN CARE: WHAT IS V-BEAUTY AND WHY SHOULD YOU PRACTICE IT?
When it comes to skincare, the mind immediately rushes to the face: gentle detergents, moisturizers, antioxidant serums. Yet, there is an equally delicate and often overlooked area of the female body: the vulvovaginal area. Vaginal skin care is not a fad, but a real need for intimate well-being, which, especially after the age of 30, becomes an integral part of women’s general health.
In recent years, this approach has taken the name of V-beauty: a beauty routine dedicated to the vulva and vagina. A trend that stems from the desire to bring attention, normality and well-being to an area of the body too often overlooked.
V-beauty is not only about aesthetics, but also about comfort, hydration, health and regeneration of intimate tissues. Just as there are specific products for the eye or lip contour, today cosmetics have evolved to respond specifically to the needs of the vulvovaginal ecosystem.
The skin of the intimate area: an ecosystem to be respected
The vulvo-vaginal area has unique characteristics: it is richly vascularized, has a naturally acidic pH (around 3.8-4.5) and hosts a microbiota composed mainly of lactobacilli, essential in maintaining balance and protecting against infections.
The vulvar area’s skin is one of the most sensitive in the human body. It is constantly exposed to various types of stress: hormonal changes (especially in menopause or after childbirth), friction from clothing or sports activities, pH changes due to aggressive detergents, sexual intercourse, use of contraceptives, pharmacological therapies or simply to advanced age.
Over the years, the skin in this area may lose elasticity, become dry or irritated. In these cases, the discomfort is not only physical, but can compromise sexual life, emotional well-being and quality of life.
According to a review published in the Journal of Lower Genital Tract Disease (2019), up to 50% of postmenopausal women develop symptoms of vulvovaginal atrophy, such as dryness, itching, burning and pain during intercourse. But even younger women may experience similar discomfort, which can be related to environmental, psychological or gynecological factors.
Vaginal skincare: what is it?
Vaginal skin care consists of a series of daily attentions that promote hydration, skin barrier protection and physiological pH restoration. It is not to be confused with cleaning: unfortunately, washing is not enough, as it is necessary to also nourish and protect.
Like the rest of the body, underwear also needs to be hydrated, protected and nourished in order to maintain its barrier function, prevent irritation and promote cell regeneration.
Proper intimate skincare includes:
- use of gentle, pH specific intimate detergents;
- regular application of moisturizing vaginal cosmetics, especially in case of dryness or irritation;
- use of breathable underwear and clothes which aren’t too tight;
- the adoption of a balanced diet and healthy lifestyle.
A more targeted approach also exists: supplementing vaginal skin care with topical treatments based on hyaluronic acid, such as Lovidra, which helps restore intimate comfort, especially in presence of vulvar mucosa alterations.
Why is it important to take care of the vulvo-vaginal area after 30?
After the age of 30, many women begin to notice both changes related to hormonal cyclicity and a gradual decrease in estrogen. This may entail:
- Recurrent vaginal dryness, even at a young age;
- increased sensitivity to detergents or synthetic fabrics;
- appearance of micro-injuries during intercourse;
- itching or burning sensations.
A study conducted on 1,000 Italian women by ONDA (National Observatory of Women’s Health) in 2020 showed that 1 in 3 women, even before menopause, reported symptoms attributable to vaginal dryness, often not treated because of shame or misinformation.
Regular vaginal skin care thus becomes a way to:
- prevent intimate discomfort;
- improve sexual life quality;
- slow down all signs of passing time in the genital area;
- support the vulvar mucosa’s barrier function.
Hyaluronic acid: the ideal ally for intimate hydration
Hyaluronic acid is a naturally occurring molecule in the human body, known for its ability to retain water up to a quantity of 1000 times its own weight. When applied in the vulvar or vaginal area, it contributes to:
- improving tissue hydration;
- promoting epithelial regeneration;
- reducing any feeling of friction or discomfort;
- restoring elasticity and softness to the mucosa.
Not all hyaluronic acid products are the same: their different molecular weights (high, medium and low weight) determine their ability to penetrate and act in all the different skin layers.
How to practise vaginal skincare
A valuable ally in your routine would be Lovidra, an eco-friendly intimate serum designed to respond to the specific needs of the vulvovaginal area. Unlike many products on the market, Lovidra doesn’t just lubricate: it hydrates, nourishes and regenerates tissue thanks to its scientifically advanced formulation.
Lovidra is a topical gynecological product formulated with three different molecular weights of hyaluronic acid, vitamin E and rice bran oil. Thanks to its advanced composition, it hydrates, protects and regenerates the vulvar mucosa.
Why is Lovidra effective?
- Three different molecular weights of hyaluronic acid: multi-level hydration, both superficial and deep-penetrating.
- Vitamin E: powerful antioxidant, helps to counteract oxidative stress and promotes cell regeneration.
- Rice bran oil: nourishes and softens skin, favoring the natural elasticity of the intimate area.
What it doesn’t contain: preservatives and potentially irritant or non-ecological ingredients. Everything in LOVIDRA is designed to be gentle, effective and safe, even for the most sensitive skin type.
How to use:
- Wash hands thoroughly.
- Dispense 3 or more puffs directly on the fingers.
- Apply gently in the vulvovaginal area, once in the morning and once in the evening.
- Repeat the application several times a day if necessary.
- Can be used by both partners before sexual intercourse (it’s compatible with condoms).
Practical tip: insert LOVIDRA in your daily beauty routine by keeping it next to all your face products. Constancy rewards, just as is the case with facial skincare.
Used regularly, Lovidra is a non-hormonal, safe and well-tolerated solution, ideal for:
- women of childbearing age suffering from recurrent vaginal dryness;
- women in menopause or perimenopausal period;
- women seeking preventive treatment of the vulvar mucosa;
- women who are experiencing postpartum or have undergone local gynecological treatment.
Vaginal skincare: when to do it.
Lovidra should be applied locally on the vulvar area, preferably after cleansing, once or twice a day, as needed. It is important not to stop the treatment after noticing an initial improvement, but to consider it part of your daily intimate wellness routine.
A constant skin care provides valuable support to the entire area in many cases:
- Feeling of daily discomfort (dryness, tension, tingling)
- After particularly intense or painful sexual intercourse
- As post-epilation support to soothe skin
- During periods of stress or hormonal changes (menstruation, post-pill, pre-menopause)
- In conjunction with local antibiotic or antifungal therapy
The benefits?
- Reduction of vaginal dryness
- Improvement of elasticity and vulvar trophism
- Prevention of irritation and discomfort
- Increased comfort during intercourse
- General feeling of well-being and care
It is important to consider vaginal skincare as an integral part of women’s health. Too often, intimate discomfort is normalized or ignored, but it can hide imbalances that deserve attention. Taking care of your body in a complete way, including intimately, is an act of self-awareness and self-respect.
Prevention is better than cure: a message to women
We often talk about intimate health only when annoying or disabling symptoms appear. But prevention is the real key to well-being. Adding a simple gesture, such as the daily application of a vulvar moisturizer, can make a big difference in the long term.
Vaginal skincare is an act of self-care, a way to recognize your body, respect its needs and live your femininity without taboos.
Taking care of the vulvar area is not an aesthetic habit, but a physiological necessity. Vaginal skincare, if practiced regularly using the right products, improves quality of life, sexuality, self-esteem and psychophysical well-being.
Lovidra, thanks to its advanced formulation, is an effective, safe and natural response to your intimate tissues’ need for hydration, protection and regeneration. Inserting it into your daily routine is a simple but powerful gesture. Because the skin of the vulva deserves the same attention as that of the face.
